Why inspiration starts online, but the real decision happens at home.
We’ve all done it — seen a beautifully styled chair online and thought: That’s the one! But in reality, what looks perfect in a photoshoot or someone else’s home might not tick all the boxes for your own space, comfort, or design goals. At The Chair People, we understand that shopping for custom made dining chairs or luxury bar stools isn’t just about looks. It’s about how it feels, how it fits, and how it works with the rest of your space.
1. Online Inspiration is a Starting Point, Not the Finish Line
Our product pages are designed to spark ideas. They show combinations of fabric, shape, and finish — but they’re just one version of what’s possible. Every dining chair and bar stool we make is bespoke, so the one you see online is simply one of many potential outcomes. We encourage you to browse, save styles you like, and note what draws your eye — but don’t stop there. The next step is where the design really begins.
2. What You Can’t See Online: Scale, Comfort and Craftsmanship
A chair might look stunning on screen, but will it be too tall for your table? Will the leg style clash with your interior finishes? Is the seat deep enough (or too deep) for the person who’ll use it most? And beyond how it fits into your space, there’s something you can’t always appreciate in a photo: the craftsmanship. The feel of a well-made frame, the quality, the weight, the smoothness of the finish — these are all hallmarks of a high-quality custom chair, and they’re easy to miss when scrolling. These are the subtle but important details that often get overlooked when browsing online. That’s where our bespoke process comes in — we help you think beyond the image and ensure every detail, from the height to the build quality, feels intentional, long-lasting, and at home in your interiors.
3. You Can’t Feel a Chair — or the Fabric — Through a Screen
No matter how sharp the photography, it won’t tell you how a chair feels. And it certainly won’t tell you what the fabric is really like. Texture, weight, weave, finish — all of this matters. You can't judge the quality of a fabric, or how it will sit alongside your existing furniture and interiors, just by looking at an image. That’s why we offer a complimentary Bum Test as the final part of your design journey. We bring selected custom made dining chairs and bespoke bar stools into your home, allowing you to experience them in the setting they’re intended for — under your lighting, at your table, and in the context of your space. We’ll also send complimentary fabric samples to you, chosen with your style, usage, and budget in mind, so you can compare them in person — not just on a screen.
4. Comfort Isn’t Negotiable – Style Shouldn’t Be Either
Every bespoke chair we make is built for long-lasting comfort — that’s non-negotiable. But that doesn’t mean compromising on style. Once we’ve found the silhouette that suits your space, we help you tailor every detail, from fabric combinations to leg finishes, to make it truly yours. This is where your design advisor steps in, helping to navigate fabric options, durability requirements, and finishing touches that elevate the final result.
5. The Smartest Interiors Are Designed, Not Clicked
Whether you’re working with an interior designer or creating your dream space yourself, there’s value in taking that next step — beyond scrolling — to make sure your seating doesn’t just look right but feels right. The chair you see online might be beautiful — but the one that’s built around you will always be better.
Start the Journey, Not Just the Scroll
Ready to find the chair that fits your life? Start your Design Journey today and take the first step towards something truly bespoke — whether you're looking for custom made dining chairs, luxury bar stools, or a perfectly styled set of bespoke bar stools for your home.